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Artiste Locale: Allan Hebeler

For our Artiste Locale project, we had the honor of speaking to Allan Hebeler, a resident artist of the Buffalo Arts Studio. He graduated from SUNY Buffalo State College with a Bachelor of Science in Design, studying fine art and design.

Allan’s work is composed of stories based on mythology and science, linking symbolic images to his concerns for the environment and health. He describes his work as mixed media; a combination of traditional painting (techniques of paint and pastel) with photography and existing paintings that are composed or manipulated by the computer. This is his way of bringing together two different elements of nature and technology.


You can find his current exhibit, “Human. Nature.” at the Buffalo Arts Studio opened until September 4th. If you want to see more of Allan’s work, you can find it on his website.


Director: Calvin Nemec
Designers: Joseph Carney & Limaris Feaster
Marketer: Theresa Sing

Behind the Scenes

Ray of Light Mural Project

Ray of Light Mural Project

October of 2014, Jerald Goldsmith, 52 years old and a mother of seven, was found beaten to death in Masten Park. No arrest has been made but it was believed that she was a victim of domestic violence. Because of this tragedy, a lot of steps are being taken to improve the neighborhood; adding light fixtures,  maintaining the cleanliness of the park, and the Ray of Light Mural. The Buffalo Arts Studio, Jerald Goldsmith’s family, members of the community, and different organizations are working together to create this mural in Masten Park. They hope that it will inspire the public and act as a remembrance for victims of domestic violence.

Buffalo artist, Augustina Droze was selected to paint the mural. Her proposed design uses different colors and images to symbolize love, peace, and non-violence. In April, it was unanimously approved by the Buffalo Arts Commission.

Photoshopped Mural

The predicted time of the unveiling would be around this October, during the start of Domestic Violence Awareness month.  If you are interested in more information or want to contribute to the project, you can visit Buffalo Arts Studio or their Facebook page.

Even if you aren’t directly affected, it is important to be aware about your surroundings and what’s going on with the rest of the world. Here are some national statistics we took from NCADV (National Coalition Against Domestic Violence).

  • On average, about 20 people per minute are physically abused by their partner.
  • 1 in 3 women and 1 in 4 men been victims of physical violence by an intimate partner within their lifetime.
  • On a typical day, more than 20,000 phone calls are made to domestic violence hotlines.
  • 15% of violent crimes are intimate partner violence.
  • Studies show a correlation between domestic violence, depression, and suicidal behavior.

Client Spotlight: Plumeria

We’re excited to be introducing one of our favorite clients … PLUMERIA! They’re a home-based business which specializes in making and selling their own luxury bath and body products.

Cindy Inman, the CEO and Owner, wanted to develop skin care products that was safe to use for her family, including her children. All of their handmade products are 100% natural, meaning NO parabens, phthalates, and harsh detergents (basically chemicals that can be harmful). They have a wide variety of different products, including bath bombs, body mists, body scrubs, candles, soap, lotion, and more! 


Their #1 bestseller is the “Magnesium Cream”, which is a blend of Vitis Vinifera (Grape) Seed Oil, Butyrospermum Parkii (Shea Butter) Fruit, Magnesium Chloride Flakes, emulsifying wax, lemon essential oil, and citric acid. The Magnesium Cream is known to address ailments such as insomnia, acid reflux, anxiety, PMS, high blood pressure, stress, tension, heartburn, headaches, leg cramps, depression, joint pain, and more!

Here at SunSpin Media, we have had the pleasure to design a variety of print and marketing materials for Plumeria. Our goal was to highlight the fun, feminine, and natural aspects of Plumeria and create print materials that complimented these characteristics. Take a look at some of the past items we have designed for them!


 Plumeria are tropical trees that are famous for the flowers they grow. It is native to Central America, Mexico, the Caribbean, and South America. They have thick stems, leathery leaves, and an abundance of red, pink, yellow, and white flowers.

Similar to the actual trees and tropical environment, it was only smart to use a natural (but fun!) color scheme and organic patterns. These brochures and presentation folders are both informative and attractive, so that Plumeria can continue to entice their customers.


If you’re interested in Plumeria, you can check out their Website or Facebook.

Or if you’re interested in any of our printing services, you can request a quote or place an order!

Summer Events in Buffalo

Summer Events in Buffalo!

Don’t have any plans for the summer? Here are a bunch of events that are taking place right here in Buffalo.

Make the most of your summer and experience as much as you can. It’ll be a summer full of food trucks, live music, local art, and more!

There’s an event happening everyday of the week:

Summer Weekly Events

There’s also a lot of different festivals throughout July and August:

Grease Pole Festival
When: July 10 – July 12
Where: Olivencia Community Center (261 Swan Street)
What: Music, Food, Amusement Rides, and Grease Pole Contest
Why: Celebration of Hispanic culture and traditions
Here are the winners of last year’s Grease Pole Contest:

Taste of Buffalo
When: July 11 – July 12
Where: Downtown Buffalo (Delaware Avenue, from Chippewa Street to Niagara Square)
What: Largest Two-Day Food Festival in the U.S.
More Information: http://www.tasteofbuffalo.com

Buffalo Niagara Blues Festival
When: Saturday, July 11th
Where: 100 Silo City Row
What: Music and Food
More Information: http://www.wnyblues.org

Galbani Italian Heritage Festival 
When: July 16 – July 19
Where: Hertel Avenue (Between Delaware & Colvin Avenue)
What: Food, Music, Talent Shows, Activities, and Cooking Stages
More Information: http://www.buffaloitalianfestival.com

City of Night
When: Saturday, July 18th
Where: Old First Ward Buffalo
What: Art, History, Culture, and Sustainability
More Information: http://www.elabuffalo.com

Burger Fest
When: Saturday, July 18th
Where: Village of Hamburg Municipal Parking Lot, and along Main and Buffalo Streets
What: Food, Music, Talent Shows, Activities, Inflatable Rides, and Car Show
Why: To celebrate the birthplace of the Hamburger in Hamburg, NY 
More Information: http://www.hamburgburgerfest.com

4th Annual Buffalo Bookfest
When: Saturday, July 18th
Where: WNY Book Arts Center (468 Washington Street)
What: Hands-On Workshops, Marketplace, Demonstrations, and Food
More Information: http://wnybookarts.org/events/

Thunder of Niagara
When: July 18- July 19
Where: Niagara Falls Air Reserve Station
What: Air Show, Static Displays, Food, and Activities
Why: A Salute to Western New York
More Information: http://thunderofniagara.com

Canal Fest of the Tonawandas
When: July 19 – July 26
Where: North Tonawanda
What: Food, Music, Activities, Parade, and Fireworks
More Information: http://www.canalfest.org

ChalkFest Buffalo
When: August 1 – August 2
Where: Fountain Plaza (Main Street between Huron & Chippewa Street)
What: Art, Food, and Activities
More Information: http://www.chalkfestbuffalo.com

Erie County Fair
When: August 12 – August 23
Where: 5600 McKinley Pkwy (Hamburg)
What: Food, Music, Contests, Parade, and Animals
More Information: https://www.ecfair.org

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Buffalo Pride Festival

For LGBT Pride Month and to show support, we’ll be participating in some of the events in Buffalo’s Pride Festival! But first, let’s take a step back and see how all this started:

Why June? To remember the Stonewall Riots, the earliest demonstration of pride from members of the LGBT community, which started in June 1969.

Who officially declares LGBT Pride Month? There were many declarations from different U.S. Presidents throughout history. Since 2009 to now, President Barack Obama continues to declare June as Lesbian, Gay, Bisexual, and Transgender Pride month. 

“I call upon all Americans to observe this month by fighting prejudice and discrimination in their own lives and everywhere it exists.” – U.S. President Barack Obama

This year marks Buffalo Pride Week’s 24th year! The festival is presented by the Pride Center of Western New York, Inc. (PCWNY), who works together with the community to provide a better environment for the people of the LGBTQ community. These were some of the events they had throughout the first week of June:

  • Monday, June 1st: Flag Raising Ceremony
  • Tuesday, June 3rd: Big Gay Sing
  • Thursday, June 4th: Gay 5K Run
  • Friday, June 5th: Gallery Opening of Chroma Flex
  • Saturday, June 6th: Dyke March Momentum
  • Sunday, June 7th: Pride Parade Pride Festival

It was 4:50 PM on Saturday at the corner of Potomac Ave and Grant Street, and the roads are about to be closed off. There is a crowd of people, wearing the colors of the rainbow, preparing themselves. At 5:00 PM, the sounds of drums and running motorcycle engines go off. The 2015 Dyke March starts! Flags are waving, candy is being thrown, tambourines are playing. People come out of their homes to see where the noise was coming from and they stay until they the end of the march is leaving their block. Through all of these events, anyone can see that there was an abundance of good vibes, pride, and support.



Ubi Sunt – A Design Exhibition by Emily Zajac

Spending my Friday night at an art gallery is something I find myself increasingly committing to these days, and especially so when a fellow intern is involved. This past Friday our graphic design intern Emily Zajac attended the opening night of her senior design exhibit, titled “Ubi Sunt,” along with several others at the Buffalo Arts Studio.

After work on Friday I took a drive down Main Street to the giant warehouse of a building that is the Tri-Main Center. After struggling for a few minutes to find the entrance, I made my way to the fifth floor and followed the signs through a winding corridor of art and art studios until I reached my destination. The place was packed. A central buffet of hors d’oeuvres and craft beer was surrounded by the capstone projects of nine seniors from Villa Marie college. After several minutes of drinking, chatting and exploring the work of these students, I settled my gaze on the piece I had come here for. Emily was nice enough to give me a tour of her exhibit and a bit of insight into her work.


The Artist: Emily Zajac

Emily Zajac is a senior graphic design student at Villa Marie College. [From Artist Bio]: She enjoys the challenge of making something from nothing, organizing elements on a page, and helping others reach their goals. Emily hopes to use her design chops to help small businesses and non-profits stay focused on their mission and achieve greater with strong branding, effective visual communication, and targeted marketing materials. In her downtime she likes to make handcrafted greeting cards, eat yummy food, and hang out with her cats.


So what is “Ubi Sunt”?

“Ubi Sunt is latin for “Where are they” or “Where are those who are before us.” The phrase was used in a lot of medieval poetry and has since turned into this literary motif that’s used in poetry and music, and so I wanted to translate it visually with a photography series. After that I took the series, branded it and created marketing materials for it: posters, postcards, tickets, a package design for a camera, etc. So ultimately I took this kind of weird concept and translated it into marketing materials.”


Where were these pictures taken?

“It’s kind of an autobiographical series, so a lot of them are of my best friend, my boyfriend at a train station (we’re long distance so we travel a lot to see each other), and then around my house. It’s very nostalgic places – like where I grew up, the buildings out on my property, that kind of thing. There are a lot of images in my mind that remind me of childhood, and so I tried to capture them in these photos.”


Using black and white 35mm film photographs, Zajac captures well a not-so-subtle feeling of nostalgia in her photos that, according to her, “taps into the same near-yet-far memories that every person encounters in their life.”

For more of her work, check out Emily Zajac’s website here. “Ubi Sunt,” along with the other design installations from Villa Marie college, will be up at the Buffalo Arts Studio until April 29th, so check them out while you still can!


© SunSpin Media 2015


People of SunSpin – Dain Kim

Welcome to SunSpin Mondays, a blog series where we showcase what makes SunSpin Media unique –  our people and our personality, every Monday. This week, I sat down with our Associate Creative Director of Film & Video, Dain Kim. Dain specializes in all forms of video production, and can regularly be seen hopping from video shoot to video shoot. She is a fundamental part of what keeps SunSpin in orbit. I wanted to find out more about who she is and how she became a part of the SunSpin team.


The Interview

My name is Dain Kim and I was born and raised in South Korea. I do mainly video production, from event coverage to commercials and anything in-between.

How did you get into film production?

My interest in film started a long time ago, when I first began watching music videos. They are often composed of a bunch of one-second frames, each of which I think is meaningful, so I like how all the small clips work to create one idea. The music then works together to give more meaning to the video, and I’ve always found that fascinating.

What do you love about film production?

I choose this field because it’s basically every form of art combined into one finished product and I love that. I also love that I get to do a thorough analysis of the subject of my films. I think film is about having a complete knowledge about your subject and using that to build layers of meaning, and that’s what makes a film great. My favorite part about film-making is the actual production aspect, when you’re running around getting the actual shots and working with the actors/actresses and camera crew.


How did you make your way to Sunspin?

I was an intern to start off. After I graduated, I kept in contact with my boss, and he ended up recommending me for the position.

What is your favorite thing about working at SunSpin?

My favorite thing is that I am given full control and freedom to develop my own ideas, and that everyone else around me is so open-minded and willing to help make them a reality. I think that is unique at SunSpin.

What motivates you?

New things. New ideas, new goals, etc. I can’t handle too much routine every day. I get so excited whenever beginning something new, whether it’s a project, a relationship, or something else. Sometimes if a project is going really slowly, I break it down into sections so that when we start a new part of the project, it seems like something brand new, and that helps me get focused.


What does creativity mean to you?

To me it’s observation. Creativity comes from thorough observation. Especially when it comes to film, you have to observe and understand your subject matter; and once you do, you can create something around it.

What is your ultimate goal in life?

My boss actually asked me that question in my interview for this job. My ultimate goal in life is to get to know myself fully. Every day I question who I am – and I’m not sure if I will ever be able to entirely answer that question, but I think it’s an important one to always be asking yourself who you are and what you represent. In order to fulfill this I always try and get out of my comfort zone by trying new things and activities like running 5K races, going to music concerts, and pushing myself in whatever I’m doing. I also have plans to go skydiving this summer, and I’m going to make a reservation so I can’t get out of it!

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Artiste Locale: Marcelo Florencio




Artiste Locale: Marcelo Florencio from SunSpin Media on Vimeo.

The 2014 summer SSM Creative Team embarked on a long perilous journey to find the perfect match for their recent rendition of the Artiste Locale. The process of unearthing an uncommon artist seemed daunting at first but your friendly neighborhood SSMC Team pooled their brain power and found the man for the task. Meet Marcelo Florencio; A Brazilian-born, Buffalo-residing glass artist with an eye for all things natural. The man was a magician of sorts, casting spells  and conjuring flames that morphed glass elements into immovable modern figurines and ornaments filled with vibrant color. Although his art was stationary, Marcelo showed us that his work could take flight—almost literally…

During the time spent with the glass artist, the team quickly noticed his ability to multitask through the interview process, so as a result, we chose to ask a series of hard-hitting questions as Marcelo worked on his latest project for an aquatic loving client. Capturing him in this state allowed for an out-of-the-box film approach establishing a very hands-on, interactive interview.

The focus of the interview did remain on Marcelo and his glass art but we wanted to make sure the audience had room to understand his journey to the path of enlightened glass-work. That’s where we intertwined his travels between Brazil, USA and Italy with idea that his art didn’t need to have boundaries to flourish. His cross-cultural studies and aptitude to mold into his new self truly allowed him to become a professional, but what really set him aside from the other artists was his undying love of hybridizing different cultures into his work.

It was extremely interesting seeing Marcelo in his natural habitat and because of this, we were able to capture the essence of his message in his collected state. The end product was an extreme success. We hope you enjoy our last contribution to the summer 14′ SSM Creative Team.  Be well fellow readers and remember, do not let boundaries set you back, let them be transparent as you enter your very own road to success.