Crafting a Marketing Proposal

Crafting the perfect marketing proposal can be a daunting task. It may seem like the ultimate make-it-or-break-it moment, where the ideal marketing proposal can encourage partnerships and mutually beneficial relationships. In contrast, a lackluster marketing proposal can result in lost opportunities. 

But don’t worry, we have you covered. Here’s our guide to writing a marketing proposal.

The first step is the most important. Always speak directly to your audience. Trust us; businesses can tell when they receive a generic marketing proposal that was probably sent to three other similar companies. You should make sure that each communication effort you make towards a company is personalized and genuine. We always include how we found their company and what we admire about their brand and philosophies. 

After you address the company, elaborate on your company’s services, but don’t give everything away upfront. Encourage your audience to investigate further by viewing your portfolio on your website. Hint: make sure you have a visually appealing and professional website!

Another primary key is to remember that, while you may want to sell something in the future, the primary purpose of a marketing proposal is to open the door to conversation. It’s essential not to push a purchase or sound like a salesperson. Being overly pushy is a sure way to send companies packing in the other direction. 

You should end the proposal by highlighting all the contact information they may need, and suggesting a meeting or phone call to discuss further. This potential meeting is where you and your company can really shine and put all you have to offer on display. During this meeting, pay close attention to the potential client’s representative. The best partnerships occur when both businesses have the same values. This is a great opportunity to make sure their stated goals and vision align with the goals and vision of your company, and that the actions of both companies reflect those values. In short, make sure each business follows through with its philosophy. 

Lastly, it’s important to touch base with companies you’re trying to partner with. If you don’t hear anything back, reach out about a week after the initial contact. This is another instance where it’s important not to be too pushy. We all have full schedules, they just may not have had the opportunity to reach out yet. You want to show interest and dedication without being annoying. 

We hope this guide to marketing proposals has inspired you to reach out and make those essential industry connections!