How to Best Use Social Media for Your Brand

Finding the best social media strategy for your brand can be a confusing process. Being inundated continuously with perfectly-crafted campaigns and complicated graphics can be intimidating. But before you start creating content, you have to figure out which social media platform is best for your brand. There are over 3 billion social media users; your customers are out there somewhere; you just have to find them.

With over 2 billion active monthly users, Facebook is necessary for almost every business, big and small. If you’re just starting and don’t have a website yet, Facebook can be a great place to start selling products, connecting with potential customers, and getting your brand started. The biggest benefit? You don’t need to be a graphic design wizard with Facebook, it’s user-friendly, and it’s easy to make your business’ page look crisp and professional. Facebook is also a great platform to inspire conversations and engage with customers. 

Instagram might seem like a platform where Gen Z and influencers run wild, but Instagram has considerable selling power. Instagram introduced the shopping tab in the Summer of 2020, so it’s easier than ever to sell products. Given that 81% of people research products on Instagram before making a purchase, your account has the potential to increase sales. Instagram is also another great platform to interact with customers in real-time. 

Tiktok might seem like scary and uncharted territory for most brands. But the potential TikTok has to showcase products and services shouldn’t be overlooked. Don’t think your business won’t fit in on TikTok. The Washington Post has been extremely successful by creating exciting content about current events. Utilize the extended video features to introduce viewers to your team and your products. You can even use TikTok to shoot behind-the-scenes videos. And with over one hundred million monthly users in the United States alone, your next customer might just be a scroll away. 

The bottom line is that you don’t need to be well-versed in the science of social media to be successful. Remember, you always have the freedom to experiment with platforms, make accounts on various platforms, and see which platforms work best for your business. After seeing what works best, we suggest narrowing your choices down to just a few social media platforms and dedicate your time to making those accounts as engaging as possible.