Must Have Marketing Traits

By: Will Berkowitz

There are many so-called “must-have traits” that are common in all types of careers. For example, to be successful in most professions, you need to be ambitious, disciplined, and integral. However, when it comes to marketing, there are certain traits that you must specifically possess or acquire to be efficient in your role.

The traits I’ll be going over in this blog are:

  • Creativity

  • Curiosity

  • Adaptability

  • Patience

  • Pridefulness

Creativity, first and foremost, is an essential trait to own in marketing. No matter how hard you work, there needs to be an aspect of your imagination running free. This does not mean the ability to think of complex and never-seen-before ideas. Rather, this means having the aptitude to brainstorm concepts that can draw in a consumer’s attention.

Curiosity is necessary to have in marketing! One may question why curiosity is such an integral part of being a successful marketer… And that’s a good start. “Curiosity is the engine of achievement” -Ken Robinson. This means that curiosity is what drives you to learn more. Someone stuck in their ways or disinterested in learning more than they already know cannot move forward. One needs to dig deeper and continue to explore in order to improve -- especially in marketing in which trends are constantly changing, and there are very few concrete methods of achieving. As Eleanor Roosevelt once said, “I think, at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift would be curiosity.” 

Adaptability is something we all learned the importance of during the pandemic. You never know when the whole world can change in the blink of an eye, but in the marketing world, it’s to be expected. Social media platforms and other mediums of advertising are constantly on the move, and so are consumers. This digital age is continually being reformed and upgraded. To maintain success, we need to be capable of adapting to all of the fast-paced changes.

There are some common misconceptions for people entering the marketing field. Many people believe that you must be outgoing, love being in front of the camera, be entirely in tune with every trend, and be good at sales. These can all be beneficial, but none are necessary. You can be introverted, have a general understanding of trends, create content without being in front of the camera, and understand selling approaches. You can thrive in marketing without living up to any of the misconceptions.

When you achieve creative ability, curiosity, and adaptability, it is vital that you do two more things. One, stay patient in your journey, and two, pat yourself on the back and take pride in your accomplishments. Obtaining success is never easy, and in marketing, it’s anything but straightforward. As long as you believe in yourself and work on these traits, you can, and you will flourish!