Storytelling Through Video

The main components for a successfully told story through video work is almost along the same lines. There are again, three components, being, “color”and “timing”. Once again, each more important than the last. 

Color and lighting are always in the same basket, but not always for good reasoning. With the lighting set up more than likely a premeditated doing, those things are set away before filming actually begins. This breaks the process down to two types; physical and digital manipulation. 

Digital color manipulation, or “color grading” is what comes post-production, giving way to different seals of creativity.


A scene captured may not be on the cool of side of color enough, it may be too warm feeling for the tone written, it may just be ‘off’ and something about the skyline just isn’t sitting well. 

In the more physical process of color, and  manipulation matching the scene to a suggested or warranted shift in character development, shaping a character in foreshadowing, it can all be done physically, during direct production ever so easily.


A, not yet, villainous character may have the well known “half shadow” appearance during a speech, a sincere interaction with a protagonist.

A redeeming character will often have heavy warm lights draping them in a simulated “sunshine”. This often takes place during a self reflection, or “pondering” clip. 

Timing is rather undermined in the process of storytelling. With editing in play, of  course precise action must be taken with the overall process, but pacing your story is the challenging part. 

Pointless, over explaining dialogue, usually almost mimicking narration, takes place as ‘filler’ when pacing to a story is off. A tactic  often used after realizing that one may have missed a detail being flushed out properly, so it is now the character’s responsibility to carry the story to the next stage. Something that shouldn’t be obvious in your storytelling, as progression can, and should, be done seamlessly.